Safetrac’s CEO, Deborah Coram, advises in a recent article in The Age, Sydney Morning Herald and other Macquarie Media publications as to the importance of compliance in relation to brand and reputation.
The recent Westpac scandal has revealed the importance of compliance and its impact on brand and culture; something that we at Safetrac have spoken about since the inception of the organisation – nearly two decades ago.
In the article, Safetrac’s CEO, Deborah Coram, provides valuable commentary on the connection between compliance and brand. Deb talks about the need for cultural change that sees executives invested in the social reasons for anti-money laundering legislation, not simply ensuring its operations tick a box to meet a regulator’s requirements.
As quoted by Deb in the article,
Compliance is tightly connected to brand. Non-compliant behaviour lands your business on the front page.
