We’re excited to introduce Safetrac’s new brand identity, reflecting the growth, innovation, and commitment that have made us Australia’s leading compliance provider for over 20 years.
Our rebrand is more than just a visual update—it’s a reflection of who we are today and where we’re heading in the future.
Whether you’re an existing client or exploring compliance solutions for the first time, Safetrac remains committed to delivering the same award-winning courses, compliance platform, and trusted expertise. We’ve helped businesses of all sizes, from SMEs to ASX-listed companies, and across Asia Pacific regions, streamline their compliance needs with confidence and clarity. And now, with a new brand to match, we’re ready to continue supporting you with even greater strength and precision.
Watch a special message from our CEO, Deborah Coram, and our Head of Marketing, Craig Pattenden, as they share the story behind this exciting transformation and what it means for you.
Safetrac has evolved significantly over the past 20 years. Our new brand reflects that growth and the successes we’ve achieved along the way. From humble beginnings, we now have a team of over 60 professionals, and for 13 consecutive years, we’ve been recognised with the Platinum LearnX Award for courseware excellence. These milestones in our journey demonstrate our continued innovation, professionalism, and dedication to helping businesses like yours build a strong culture of compliance.
This rebrand is more than just a fresh look—it captures the essence of who we are now: a leader in compliance, committed to helping you navigate complexity and empowering your organisation to thrive.
We understand you might have questions about what this rebrand means for you. Rest assured, we’ve got you covered. Below are answers to common questions from our clients, ensuring a smooth and seamless transition to the new Safetrac brand
We are rebranding to better reflect our evolving capabilities, innovations, and commitment to delivering top-tier online content and platform governance solutions. Our new brand showcases our growth, enhances user experiences, and provides a modern, cohesive identity that aligns with our values and services.
If you subscribe to our off-the-shelf generic content, you’ll start seeing our new branding applied to these modules. We are initially updating our top 20 courses, with a phased approach for the rest of our library. For platform users, these changes will appear when you next log in. SCORM clients will receive a new SCORM package once the branding updates are complete.
If your platform content includes Safetrac branding, the new branding will automatically be applied to your courses—no action needed on your part. Custom content featuring your own branding will remain unchanged. For SCORM clients, we’ll provide updated SCORM packages where necessary.
For bespoke content with Safetrac branding, we’ll apply the new look over time. Bespoke content that features your own branding will remain the same.
Yes, all courses, including those with previous branding, will remain fully compliant. Any legislative updates required will include the new branding as part of the process.
No, the rebrand will not affect the services you use. You’ll continue to enjoy all the features and functionalities of our platform, with improvements in design and user experience.
At first, you’ll notice updates to the portal logo and the right-hand side of the login page. In the coming months, we’ll gradually introduce refreshed colours and design elements to enhance the overall user experience. We’ll keep you informed as these updates roll out.
No, the rebrand will not affect the pricing structure of your content or platform. Any future changes will be communicated in advance.
No, your contract or terms of service will remain unchanged. The rebrand does not alter any existing agreements.
No, our company name and domain will remain the same. While our look is evolving, you can continue using the same details as before.
No, all billing details and business information will remain unchanged. You’ll continue receiving uninterrupted service.
Yes, you can continue to access the Course Legislation Portal using your existing login details. You’ll find the portal at the top right corner of the Safetrac website, or you can visit it directly here: safetrac.com.au/my-account/.
If you don’t have access yet, you can request it here: safetrac.com.au/portal-registration/. Please note that the portal is only available to clients, so access must be requested.
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