Effective online compliance training

Your brand is your most important asset and, no matter how big or small your business, you need to protect its integrity at all costs.

The best way to do this is to ensure your employees undergo effective compliance training to make them aware of the risks their actions could potentially pose to your brand.

The CEO of Coca-Cola summed up the importance of an organisation’s brand as follows:

If I lost all of my factories and trucks, but kept the name Coca-Cola, I could rebuild my business. If I lost my name, the business would collapse.

So what is your brand? It is much more than your image. It is more than your logo, your design or your name. Your brand is essentially your customer’s experience and expectation of you.

Your brand cannot be protected if your customers do not have a great experience with you or if their expectations are lowered. Your staff cannot prevent this from happening if they aren’t aware of the dangers inherent in their daily duties and what they should be doing to ensure brand integrity.

To contribute to brand protection, your employees need to know the difference between just understanding their commitments and actually taking action to ensure those commitments are upheld.

In this era of instant global communications, a company’s reputation can be tarnished more quickly than ever before. Putting the slightest foot wrong can be tomorrow’s headlines.

Reputations are fragile and too often we see reputations demolished by simple, often seemingly minor mistakes.

Online compliance training as part of a learning management system offers a flexible and non-disruptive means of delivering this message to your employees.

Even more so if yours is a multi-faceted business with widely varying work groups, skills and regulatory requirements. Then online delivery becomes imperative for educating and informing staff deployed across the globe.

One such organisation that embraced online compliance training is Air New Zealand. Having rolled out the training across a very large and diverse workforce, they are more than happy with the results.

Effective compliance training empowers your staff with knowledge. It ensures they know the right behaviours and where the boundaries lie, so they can do their jobs properly and with confidence.

The best online compliance systems can:

• Accommodate a wide variety of customised content
• Accommodate a large number of users and course combinations
• Report on course progress and individual completion records
• Provide flexible and variable due dates depending on the course and attendees
• Continually increase the type of courses and training available.

By being made aware of their obligations through compliance training, your employees will understand that doing the right thing not only protects your most important asset, but can actively improve your brand’s reputational standing within your particular industry.