Baby Bunting is Australia’s largest specialty nursery retailer and one-stop baby shop, operating across Australia and New Zealand. Known for its extensive range of baby and nursery products, the business operates a nationwide network of retail stores supported by central support and leadership teams. With more than 60 locations, Baby Bunting employs a large and geographically dispersed workforce across its retail and corporate operations.
As Baby Bunting grew, its approach to respectful workplace training covering bullying, harassment and discrimination became difficult to scale. Training was delivered through policies, face-to-face sessions and internal coaching, resulting in inconsistent messaging and limited evidence of completion. Long, traditional e-learning modules were impractical for retail teams who needed to remain on the shop floor, and many store staff did not have corporate email access. Baby Bunting required a mobile-first, password-free solution that could be deployed in under 30 days, provide full completion tracking, and deliver content aligned to its policies, brand and workforce literacy levels.
Employees across Baby Bunting’s retail network were trained online, with Safetrac delivering the first group in under four weeks.
Retail locations included as part of the nationwide rollout plan.
98% on-time completion rate achieved across 1,125 staff.
Safetrac adapted content to Baby Bunting’s tone, brand and Respectful Workplace Policy.
Courses were split into 5–10 minute microlearning modules, making them manageable during shifts.
Single Sign-On allowed staff to click a tile on their intranet no passwords, no emails, instant access.
Safetrac being able to monitor legislative changes and update courses for Baby Bunting, in both Australia & New Zealand. Reporting, version control, and periodic refreshers.
There were two defining moments that validated the project for Baby Bunting.
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